Tuesday, October 18, 2005
Addictions, Apple, iTMS, and Desperate Housewives
I’ve come to the conclusion, that I’m the perfect marketing audience for Apple. It’s not that I believe everything they say, or purchase everything they sell. There must be hundreds of Apple Products that I don’t own. That said, I fortunately or unfortunately (depending on your perspective) do own a large array of Apple products, and am happily snookered into purchasing even more.
Just last month, my ego suffered a blow, when I realized that, “Yes, I was an Apple packaging junkie.” (Thanks a lot Wired) Really, I was reading the article, and smiling, thinking to myself, ‘..well, I’m not that bad.’ Then I looked around my office, and low and behold, Apple Packaging mixed among my books, plants, and tech gadgets. I was using it as decoration, the blue, black, and white cube of my 40GB iPod box, was the perfect compliment to the shelf containing my trailing, shiny leaf houseplant. The diminutive boxing of my iPod nano had found a place on my shelf of English literature. Introducing a stylish but sedate break between Byron: Selected Poetry and Letters (the Holt, Rinehart, and Winston, edition) and “As I Walked Out One Evening” by W. H. Auden which includes the wonderfully poignant, ‘Funeral Blues’.
Yes, to my dismay, I had to classify myself as an Apple packaging junkie. But they’re so good at it. They deliver these tasty little morsels of technology, prefectly presented, so elegant and inticing. You can see where this is going…
An addiction to good marketing. Who knows how or why, but Apple has hit the perfect combination of design, style, functionality, convenience, and that unexplanable something, that makes me jump, leap, and love spending my money. Until, Apple started making the episodes available through the iTunes Music Store, I had never watched an episode of “Desperate Housewives”.
Sorry ABC. I Just felt no need to join the fray. But after downloading the first two episodes of season one from iTMS. I had to see more. So I ended up downloading the entire season. And of course, I couldn’t just leave it, so now I’m rotating between downloading new episodes and watching them on Sunday nights. Yet, again, I find myself tangled in Apple’s web.
That said, I am enjoying my new addiction. Does anyone else love the Marcia Cross character Bree Van De Kamp, as much as me? She’s delicious. So uptight, so carefully wound, I find myself utterly fascinated just looking for stray threads that could lead to her coming undone. (sigh). Damn you Apple!
Footnotes
Unwrapping Our Fascination with Apple’s Packaging by MacObserver
Apple Packaging by Relevant History
Meet the Apple Pack Rats by Wired
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